Career transition coaching · Austin, TX & online
Helping mid-career professionals find work that fits, with a clear plan, honest counsel, and a coach in your corner. In person in Austin, or by video from anywhere.
“The best career investment I’ve ever made.”
Maya at her studio desk · South Congress, Austin
01About
You’ve done everything “right”: the degree, the promotions, the steady paycheck. And yet somewhere along the way, Sunday nights started to ache. If you’re quietly wondering “is this really it?”, you’re in very good company.
I spent fourteen years leading HR teams before I retrained as a coach, so I’ve read the other side of a thousand résumés, sat in on the promotion meetings, and made the leap myself. Since 2016, my Austin practice has helped more than 400 professionals stop drifting and start choosing: new roles, new industries, new definitions of success.
My style is warm, direct, and deeply practical. You bring the honesty; I’ll bring the structure, the questions no one else is asking you, and a plan you can actually follow.
A 79-second hello from Mayavoice note
0:00 / 1:19
Voice note from Maya Whitfield. Press the play button to listen; use left and right arrow keys to seek
02How it works
No 200-page workbooks, no vague pep talks. Three steps, one honest conversation at a time, paced to your life.
Week 1 · 75 minutes
A deep-dive session where we untangle what's draining you, surface the strengths you've stopped noticing, and get brutally honest about what “fits” means for you, not for your résumé.
Weeks 2–5
We translate clarity into a concrete transition roadmap: target roles and industries, a story that explains your pivot, a search system, and weekly actions small enough to actually happen.
Weeks 6–12
We execute together: applications that get read, interviews where you sound like yourself, offer and salary negotiations, until you're standing in work that feels like yours again.
Every engagement starts the same way: a free 20-minute call, no obligation. Just clarity on your next step.
03Kind words
Real clients, shared with permission. Names used the way they asked.
I came in exhausted and overqualified for a job I hated. Twelve weeks later I accepted a role I'd never have dared apply for, at a 22% raise. Maya sees the version of you that you've stopped believing in.
Maya is the rare coach who will tell you the truth kindly and then hand you a plan. I went from “someday” to a whole new industry in one quarter.
After fifteen years in law I assumed it was too late to change. Maya rebuilt my confidence first and my résumé second. Now I teach, and I sleep through the night.
Clients have gone on to
Maya's clients have accepted roles at companies including Dell, Google, Indeed, Whole Foods, Oracle, Atlassian, IBM, St. David's HealthCare, Cisco, Tesla.
Free resource · PDF
Twelve honest, low-drama moves to make before you quit anything. One page for each phase, checkboxes included. Print it, stick it on the fridge, and stop white-knuckling a vague someday.
05The journal
Short, honest essays on deciding, testing, and recovering: the thinking I find myself doing across a hundred client conversations. No listicles, no hustle theater.
New note most Sundays · with The Sunday Reset
All notes, on their own pages04Ways to work together
No subscriptions, no upsells, no “book a call to learn pricing.” The numbers are right here, and both paths start with a free call.
A single, surgical session for a decision you keep circling.
$185one 75-minute session
The full journey, from quiet Sunday-night dread to a signed offer.
$1,450three months · six sessions
A few sliding-scale spots are reserved each quarter, and if cost is the only thing between you and coaching, just ask. Payment by invoice or card; HSA/FSA receipts available.
06Say hello
Tell me where you are and where you think you want to go, even if “I have no idea” is the honest answer. I reply personally, within one business day.
Now booking · September
Skip the typing and grab a free 20-minute intro call. Calendars sync automatically, evenings included.
Book on Calendly (free)